{"id":3077,"date":"2025-04-16T17:55:15","date_gmt":"2025-04-16T15:55:15","guid":{"rendered":"https:\/\/wellauer-tabak.ch\/geschichte\/"},"modified":"2025-08-22T08:13:32","modified_gmt":"2025-08-22T06:13:32","slug":"geschichte","status":"publish","type":"page","link":"https:\/\/wellauer-tabak.ch\/en\/geschichte\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"3077\" class=\"elementor elementor-3077 elementor-1977\" data-elementor-post-type=\"page\">\n\t\t\t\t<section class=\"elementor-element elementor-element-4d39854 e-flex e-con-boxed e-con e-parent\" data-id=\"4d39854\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-47610b2 e-con-full e-flex e-con e-child\" data-id=\"47610b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac430f4 elementor-widget elementor-widget-heading\" data-id=\"ac430f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Tradition since 1898.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cca0824 elementor-widget__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cca0824\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For over 125 years, Wellauer has stood for the highest quality and expertise in the Swiss tobacco world. What began in 1898 as a specialist store in St. Gallen has developed over generations into a leading company in the tobacco trade. Our history is characterized by a pioneering spirit, a constantly growing product range and constant innovation.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-9421165 animated-line e-flex e-con-boxed e-con e-parent\" data-id=\"9421165\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e66aa75 elementor-widget elementor-widget-dcwi--story-slider\" data-id=\"e66aa75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"dcwi--story-slider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <section class=\"o-story-slider\">\n                            <span class=\"a-subheading\">Our history<\/span>\n                                        <h2 class=\"a-heading-lg\">From specialist store to wholesaler<\/h2>\n            \n            <div class=\"m-slider-container\">\n                <div class=\"m-slider-images swiper\">\n                    <div class=\"m-slider-wrapper swiper-wrapper\">\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/04\/92fe556be2c8f29de176a20b16e.jpg\" alt=\"1898 -Founded by Gottlieb Wellauer\" \/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/06\/Zeitung-Dezember-1938-min.jpg\" alt=\"1930s-1940s -Expansion and new impetus\" \/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/06\/Eingang-G.-Wellauer-min.jpg\" alt=\"1940s-1980s - Growth and transition to the next generation\" \/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/06\/English-Blend-min.jpg\" alt=\"1987 -Merger with Peter Rohner AG\" \/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/06\/BU-Eingang.jpg\" alt=\"2002 -Relocation of the head office to Buchs SG\" \/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/06\/DJI_0974-HDR-scaled-1.jpg\" alt=\"2017 -Return to Rheineck\" \/>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"a-image-wrapper\">\n                                    <img decoding=\"async\" class=\"a-image\" src=\"https:\/\/wellauer-tabak.ch\/wp-content\/uploads\/2025\/06\/2017-Portrait-Herr-Rohner-RGB-scaled-e1646642645515.jpg\" alt=\"2020 -Farewell to Peter Rohner\" \/>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n\n                <div class=\"m-slider-text swiper\">\n                    <div class=\"m-slider-wrapper swiper-wrapper\">\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>1898 -<\/p><p>Founded by Gottlieb Wellauer<\/p><\/h3>\n                                    <p class=\"a-paragraph\">Gottlieb Wellauer opens his first specialist store at Webergasse 1 in St. Gallen. Early on, he imports tobacco products and accessories from all over the world and becomes the official importer of the renowned Peterson pipes from Ireland in 1910. <\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>1930s-1940s -<\/p><p>Expansion and new impetus<\/p><\/h3>\n                                    <p class=\"a-paragraph\">After the death of Gottlieb Wellauer, his son Walter Wellauer takes over the business. With his experience from the advertising industry, he sets new trends and expands the company with two additional specialist stores. During this time, the brochure &quot;Wellauer&#039;s Zeitung an unsere Raucherfreunde&quot; (Wellauer&#039;s newspaper to our smoker friends) is published for the first time, and Wellauer becomes the first Swiss importer of Camel cigarettes.  <\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>1940s-1980s - Growth and transition to the next generation<\/p><\/h3>\n                                    <p class=\"a-paragraph\">The opening of a branch at Leonhard in St. Gallen also brings the head office there. The growing demand for international tobacco specialties continues to drive imports. After the death of Walter Wellauer, his son Andreas Wellauer takes over the company in 1986, but decides to sell it to Peter Rohner AG in Rheineck in 1987.  <\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>1987 -<br \/>Merger with Peter Rohner AG<\/p><\/h3>\n                                    <p class=\"a-paragraph\">Founded in 1960, Peter Rohner AG has established itself as a wholesaler in the tobacco market. Following the takeover by Peter Rohner, the two companies are merged to form Wellauer &amp; Co. AG and continue to operate from St. Gallen. <\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>2002 -<br \/>Relocation of the head office to Buchs SG<\/p><\/h3>\n                                    <p class=\"a-paragraph\">Logistical advantages and the proximity to the customs office lead to the headquarters being relocated to Buchs SG. In 2008, the company is given a modern look and has been operating under the name Wellauer AG ever since. <\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>2017 -<br \/>Return to Rheineck<\/p><\/h3>\n                                    <p class=\"a-paragraph\">After 30 years, the company returns to its roots: the head office, wholesale, import and administration departments find a new home in Rheineck. Optimal conditions for storage, logistics and further growth are created here. <\/p>\n                                <\/div>\n                            <\/div>\n                                                    <div class=\"m-slide swiper-slide\">\n                                <div class=\"m-slide-content\">\n                                    <h3 class=\"a-heading-md\"><p>2020 -<br \/>Farewell to Peter Rohner<\/p><\/h3>\n                                    <p class=\"a-paragraph\">Peter Rohner passed away in June 2020, but thanks to his forward-looking planning, Wellauer AG remains under proven leadership. His legacy will continue to shape the company and secure its success for the future. <\/p>\n                                <\/div>\n                            <\/div>\n                                            <\/div>\n                <\/div>\n            <\/div>\n\n            <div class=\"m-slide-counter\">\n                <span class=\"a-counter-text\"><\/span>\n                <div class=\"m-counter-dots swiper-pagination\"><\/div>\n            <\/div>\n\n            <div class=\"m-slide-arrows\">\n                <span class=\"m-slide-arrow-wrap\">\n                    <span class=\"a-arrow a-arrow--default a-arrow--prev\">\n                        <svg class=\"icon icon-arrow-right\">\n                            <use xlink:href=\"#icon-arrow-left\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/span>\n                <span class=\"m-slide-arrow-wrap\">\n                    <span class=\"a-arrow a-arrow--default a-arrow--next\">\n                        <svg class=\"icon icon-arrow-right\">\n                            <use xlink:href=\"#icon-arrow-right\"><\/use>\n                        <\/svg>\n                    <\/span>\n                <\/span>\n            <\/div>\n        <\/section>\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tradition since 1898. For over 125 years, Wellauer has stood for the highest quality and expertise in the Swiss tobacco world. What began in 1898 as a specialist store in St. Gallen has developed over generations into a leading company in the tobacco trade. Our history is characterized by a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"class_list":["post-3077","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>History - Wellauer<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wellauer-tabak.ch\/de\/geschichte\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"History - Wellauer\" \/>\n<meta property=\"og:description\" content=\"Tradition since 1898. For over 125 years, Wellauer has stood for the highest quality and expertise in the Swiss tobacco world. What began in 1898 as a specialist store in St. Gallen has developed over generations into a leading company in the tobacco trade. 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